Women are steadily becoming the breadwinning powerhouses of the social media and branding landscape. For the first time in Lord knows how long, women influencers are getting the bigger brand deals. “But with great power comes great responsibility!”, they say! Cue digging 10 years into a 31-year-old’s past to unearth random thoughts of an obscure Stanford co-ed. Still just a fledgling in this great big world, Christina Najjar (aka Tinx) likely never fathomed in a million years that anyone would care what she tweeted. “Tinx is climbing dangerously high on that success scale, so let’s throw a banana peel at her feet.” This is how I imagine the scenario. “Let’s knock these women with power down a few pegs so we can better digest them.” When my 10 year Facebook statuses pop up on my memories, I absolutely CRINGE. I was always projecting my own insecurities on to others, because I didn’t understand myself yet. That is why having someone like Tinx is SO crucial for these 20-somethings: by her own admission, she’s made the mistakes so you don’t have to make them yourself. It’s a platform she and I share and, let me just say, there is no part of my 21-year-old EQ that I want to recover. Tinx has come under fire for doing the very thing she set out to do: cultivating a safe space for women to ask questions and make mistakes. I hope this mini episode resonates with you all. Xx
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