Bonnie Taylor is a 20-year marketing and communications veteran with extensive experience in food & beverage, hospitality and retail. She is also my sorority sister, so she’s seen some sh*t! We have basically done life together (albeit long distance) for over a decade. In 2020, Bonnie followed her true passion of all things celebrity and influencers and took the leap to join the Talent Resources team, where she is currently the Vice President of Strategy and Communications. She is also (surprise!) my talent manager. Who better to advocate for you than someone who has known you most of your adult life? Listen in as we talk about living in Las Vegas, college and sorority life, and her subsequent fire career working with huge brands, celebrities, and several very talented content creators and influencers. Bonnie shares some excellent tips for what agencies look for when signing new talent, and how to successfully build your following on social media. Get ready: you’re about to get a pretty good peek into my early 20s – and the tea is hot!
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About Bonnie Taylor:
Bonnie Taylor is a marketing and communications veteran with comprehensive experience in food & beverage, hospitality and retail sectors. She started her career running marketing and PR for high profile nightclubs on the Las Vegas Strip, then moved to the agency side working with clients like Buca Di Beppo, Las Vegas Hilton, Thunder from Down Under and Topshop. It was there that she discovered her passion for booking talent and securing coverage in a fast paced environment. Bonnie and her family made the move to the Boston area where she worked in consumer PR with her main client being Dunkin’. For 5 years, Bonnie worked on everything from store openings with local franchisees, to the iconic campaigns with Big Papi & Rob Gronkowski and a launch with Jojo Siwa. In 2020, Bonnie followed her true passion of all things celebrity and influencers and took the leap to join the Talent Resources team, where she is currently the Vice President of Strategy and Communications. During the pandemic, Bonnie saw the immediate need for a public relations agency that was comfortable working on a project basis and allowing brands to be more flexible with their budgets. Her current roster of clients includes Payless, Culture Pop Soda, Ohza Canned Mimosas, Jordan’s Skinny Mixes and Aesthetics Biomedical and their Vivace treatment.
